Top 5 Beauty Retail Apps on iOS in New Zealand: Q3 2025 Performance

During Q3 2025, the performance of the top beauty retail applications on iOS in New Zealand showcased varying trends across downloads and active users. Here's a closer look at each app's performance based on data from Sensor Tower.

MECCA - Beauty Shopping demonstrated a steady level of weekly downloads, with a notable rise mid-quarter, reaching approximately 1.2K in late July. The app maintained a consistent user base, with weekly active users fluctuating slightly around 17K, peaking at 17.7K by the end of September.

Sephora - Beauty Shopping observed a peak in weekly downloads in late July, hitting around 950, before stabilizing. Active users showed an increase early in the quarter, reaching a high of 13.8K, before experiencing a gradual decline to just over 11K by quarter's end.

Lush Fresh Handmade Cosmetics saw a significant jump in downloads towards the end of July, peaking at 449. The app's active user count mirrored this trend, with a peak of 408 in the same period, before settling to around 211 by the end of September.

OLIVEYOUNG GLOBAL maintained a relatively stable download rate, with numbers hovering around 70 to 90 weekly. Active users remained steady throughout the quarter, maintaining numbers close to 670.

Finally, Nykaa – Makeup/Beauty Shopping experienced a gradual increase in weekly downloads, reaching 66 in early September. The active user base also showed a steady increase, peaking at nearly 1K users by early September.

For more detailed insights and data, visit Sensor Tower.